Yazoo County Convention & Visitors Bureau has received the 2013 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. Yazoo County CVB’s results ranked among the top 10% of Constant Contact’s international customer base.
“We are so excited and honored to receive this award for a third year,” says Tonja Ray-Smith, Executive Director of the Yazoo County CVB. “Constant Contact’s e-mail marketing has enabled us to reach an even broader market than in years past, and to bring the news of Yazoo County tourism directly to the inbox of our fans. Our subscribers range from local residents to travelers and tourists from across the globe. We owe our subscribers a great deal of thanks for their interest in Yazoo, and for enabling us to continue winning these awards, year after year.”
Constant Contact customers using the company’s Email Marketing tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
- Level of engagement with email campaigns and events
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize [Insert business/organization’s name] as an All Star, and to be able to shine the spotlight on its achievements in 2013.”
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